audience research

Ampere: Asia Tops North America & Europe in First-Run SVOD Scripted Commissions

In the first half of this year, first-run streaming scripted orders in Asia eclipsed Europe and North America for the first time, Ampere Analysis says in a new report, accounting for 36% of scripted orders for the major streamers.

Ampere: Global SVODs Slow Price Hikes

Average subscription price hikes at Netflix, Disney+, and Prime Video have fallen from 24% in 2023/24 to 14% in 2026/26, according to Ampere Analysis.

U.S. Broadcast Viewing Gets Boost with Summer Sports

The World Cup and NBA finals helped deliver a 118% boost to broadcast viewing in June, according to Nielsen's Gauge reports.

YouTube Takes Close to 14% of U.S. Watch Time in May

Nielsen has released its May updates for The Gauge and Media Distributor Gauge, finding that YouTube hit 13.8% of watch time in the U.S. in a month when streaming achieved a 48.6% share of viewing.

Vertical Content Economy Ex-China to Reach $150 Billion This Year

A comprehensive report from Holywater Tech and Owl & Co has projected that the global vertical video business outside of China will hit $150 billion in revenues this year, a gain of more than 40% on last year, with dedicated microdrama apps generating $4 billion.
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