Receiving a majority investment from private equity firm Goldenpeak, Ampere Analysis has boosted its audience analytics capabilities with the acquisition of PlumResearch.

Speaking at CONECTA Magaluf-Mallorca, Caroline Servy, managing director of The WIT, discussed how the creator economy and traditional media are becoming increasingly intertwined.

Jonathan Broughton, director of research at PlumResearch, delivered a keynote presentation on fiction and audience discovery at CONECTA in Mallorca, highlighting the streamer shift from a subscriber-acquisition mindset to a retention one.