Advertising revenues across the Asia Pacific will increase by 5.3% to reach $276.1 billion this year, Media Partners Asia (MPA) projects, with digital now accounting for 75% of all spend and retail media generating twice as much as linear TV.

Local streaming platforms in Asia are winning share with originals, vertical video, sports, and partnerships.

Microdrama revenues outside of China are expected to hit $3.6 billion this year, rising to $9.5 billion by 2031, according to Media Partners Asia (MPA), with ReelShort/Crazy Maple Studio among a handful of dominant players, generating revenues of more than $1 billion this year.

Media Partners Asia's ampd Analytics has released new data about how YouTube is reshaping the Japanese media ecosystem, with the platform accounting for more than 65% of digital VOD hours viewed in the country, led by news and baseball.

Media Partners Asia's Dhivya T delivered an excellent presentation at APOS today on Southeast Asia's "attention map," highlighting how consumers across this heavily mobile-first region spend their digital time.