Anime accounts for a larger share of streaming viewers in Asia than any other genre, Media Partners Asia (MPA) has found, reaching between 31% and 47% of premium VOD users across eight key markets in the region.

Advertising revenues across the Asia Pacific will increase by 5.3% to reach $276.1 billion this year, Media Partners Asia (MPA) projects, with digital now accounting for 75% of all spend and retail media generating twice as much as linear TV.

Local streaming platforms in Asia are winning share with originals, vertical video, sports, and partnerships.

Microdrama revenues outside of China are expected to hit $3.6 billion this year, rising to $9.5 billion by 2031, according to Media Partners Asia (MPA), with ReelShort/Crazy Maple Studio among a handful of dominant players, generating revenues of more than $1 billion this year.

From Netflix’s decade-long Asia-Pac journey to HBO Max’s relative upstart play, a look at how global SVODs are chasing scale across the region.