Premium VOD growth accelerated in Southeast Asia in 2025, according to new insights from Media Partners Asia (MPA), with subs rising 19% year on year and viewership reaching 4.2 billion hours in Q4, powered by CTV gains and interest in local content reaching an "inflection point," the company said.

Viewing content libraries as potential training models and honing in on authenticity were among the themes to emerge from Media Partners Asia's inaugural AETHER Summit, convening a diverse array of industry leaders for a focused summit on AI, among them Uday Shankar and Simon Fuller.

Asia-Pacific screen revenues will continue to grow over the next five years, according to Media Partners Asia, driven by streaming, social, and CTV, with creator-led platforms emerging as the largest growth engine.

Media Partners Asia is hosting an invitation-only event in Singapore in January focused on AI, with speakers from across the ecosystem.

Global microdrama revenues are projected to reach $11 billion this year, Omdia predicts. Two leading purveyors of the format in Asia offer their perspectives on the road ahead.