Premium VOD revenues in Japan rose 15% to $7.2 billion in 2025, according to Media Partners Asia (MPA), with SVOD subscribers (including YouTube Premium) reaching 67.9 million.

Premium VOD growth accelerated in Southeast Asia in 2025, according to new insights from Media Partners Asia (MPA), with subs rising 19% year on year and viewership reaching 4.2 billion hours in Q4, powered by CTV gains and interest in local content reaching an "inflection point," the company said.