The TBS drama Vivant has become the most-watched streaming title across the Asia-Pacific—excluding China and India—according to Media Partners Asia's ampd Analytics.

Media Partners Asia's Dhivya T delivered an excellent presentation at APOS today on Southeast Asia's "attention map," highlighting how consumers across this heavily mobile-first region spend their digital time.

Media Partners Asia's ampd Analytics has released new data about how YouTube is reshaping the Japanese media ecosystem, with the platform accounting for more than 65% of digital VOD hours viewed in the country, led by news and baseball.

Premium VOD growth accelerated in Southeast Asia in 2025, according to new insights from Media Partners Asia (MPA), with subs rising 19% year on year and viewership reaching 4.2 billion hours in Q4, powered by CTV gains and interest in local content reaching an "inflection point," the company said.