Media Partners Asia's ampd Analytics has released new data about how YouTube is reshaping the Japanese media ecosystem, with the platform accounting for more than 65% of digital VOD hours viewed in the country, led by news and baseball.

Media Partners Asia's Dhivya T delivered an excellent presentation at APOS today on Southeast Asia's "attention map," highlighting how consumers across this heavily mobile-first region spend their digital time.

Premium VOD growth accelerated in Southeast Asia in 2025, according to new insights from Media Partners Asia (MPA), with subs rising 19% year on year and viewership reaching 4.2 billion hours in Q4, powered by CTV gains and interest in local content reaching an "inflection point," the company said.