The FIFA World Cup taking place this summer is projected to inject $10.5 billion into the global ad economy, according to WARC, but the tournament's measurable contribution is weakening due to shifting consumption habits.

Global advertising expenditure is projected to reach $1.19 trillion this year, an 8.9% increase according to WARC, upgrading its forecast by 1.5 percentage points since the September report.

Advertising spend in the U.S. creator economy is expected to reach $37 billion this year, according to IAB, a 26 percent gain on last year.

Prime Video's ad-supported tier is reaching an average of more than 315 million viewers globally, up from 200 million in April 2024.