Blue Ant Media’s Media Pulse has been appointed as the exclusive direct sales and programmatic partner for Paramount’s ad inventory in Canada.
With the expanded alliance, Media Pulse will represent Paramount+ and Pluto TV.
“This exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content,” said Deborah Gurofsky, SVP and MD of Media Pulse. “This collaboration gives brands direct, streamlined access to a ‘Mountain of Entertainment’ that spans every genre and reaches engaged audiences across the country.”
Lee Sears, president of international markets advertising sales at Paramount, added, “This expanded partnership with Media Pulse reflects our commitment to growing Paramount’s streaming business in Canada and our confidence in the market. Just as importantly, partnering with a Canadian sales organization gives advertisers a locally aligned option, reinforcing Paramount as a platform that aligns global scale with strong Canadian market access.”
Media Pulse provides clients with opportunities across show, channel, and category sponsorships as well as co-branded executions across Paramount+ and Pluto TV’s Canadian catalogs.
