Radial Entertainment has tapped Matt Katrosar to fill the newly created role of EVP of global advertising and partnerships as it continues to scale its FAST and AVOD monetization opportunities.
Katrosar joins from Fremantle, where he was SVP of global ad sales and strategy. He will oversee and scale global advertising revenue, strategic partnerships, and the development of a unified ad tech ecosystem across the Radial ecosystem, which boasts more than 70,000 movies and episodes distributed across FAST, AVOD, SVOD, and TVOD. Before Fremantle, Katrosar was VP of sales at Paramount Global.
“Radial has assembled a library of extraordinary breadth and depth, spanning genres and generations, that lets us connect advertisers with exactly the audiences and content they’re looking for. That’s a rare position in this market and, despite the scale of the business, it’s one we’ve barely begun to monetize,” said Jeff Shultz, CEO of Radial Entertainment. “I had the privilege of watching Matt convert content scale into market share at CBS, Pluto TV, and Paramount. Bringing him in to lead our global advertising is the next step in the winning strategy for Radial.”
“I’m thrilled to be reunited with Jeff at a company purpose-built for what’s coming,” said Katrosar. “The free streaming market has achieved real scale, and Radial has the platform, data, and momentum to deliver for advertisers at a level this market hasn’t seen. My focus is making sure our advertising partners are the first to capitalize on it.”
