As it leans into technological innovation, new business models, and the role of data and AI, ProSiebenSat.1 Media has appointed Luca Poloni as group COO, with a seat on the executive board, for a three-year term, effective May 1.
Poloni will lead all efforts around growth and digital businesses, technology, data and AI, content operations, distribution, and HR. He has been with the company since October of last year, working with CEO Marco Giordani. He was previously the group CTO at MFE Group, which took control of ProSiebenSat.1 with a majority stake last September.
Maria Kyriacou, chairwoman of the supervisory board of ProSiebenSat.1 Media, commented, “As the transformation of ProSiebenSat.1 advances, innovation, technology and AI are becoming even more critical success factors across the group. With Luca Poloni, we are bringing exceptional expertise in these fields to the executive board. His deep operational experience and strong track record in driving complex transformations will significantly strengthen our ability to execute our strategy with precision and speed.”
Giordani added, “Over the past months, we have laid the foundation for the strategic direction of ProSiebenSat.1—now, our focus is on execution. With Luca Poloni as COO and Bob Rajan as CFO on our executive board and Henrik Pabst as chief content officer and Nicola Lussana as CEO of Seven.One Media, we have the right leadership team in place to further strengthen operational execution and drive the transformation of ProSiebenSat.1.”
