V, which powers the fast-growing VIDAA CTV OS, has expanded its collaboration with Rakuten TV Enterprise to cover in-stream video and native display advertising across key European markets, including Germany, France, and the U.K.
Rakuten TV Enterprise, the B2B arm of leading AVOD platform Rakuten TV, will deliver targeted advertising solutions within VIDAA’s ecosystem. That includes in-stream video ads across the TV channels services, as well as native display advertising placements across the TV interface, including the home screen.
The Rakuten TV app is already available on the VIDAA platform and a selection of Rakuten TV’s original streaming channels are carried within the TV channels offering.
“Our relationship with Rakuten TV Enterprise is built on a shared vision for the future of connected TV advertising in Europe,” said Assaf Suprasky, senior director of media sales at V. “By combining VIDAA’s scale with Rakuten TV’s expertise in advertising, we are creating meaningful opportunities for brands to connect with audiences in a premium, content-driven environment.”
“This exciting partnership allows us to offer our agency and brand partners a truly comprehensive CTV solution,” added Stuart Keith, VP of global ad strategy and partnerships at Rakuten TV Enterprise. “By extending our advertising capabilities beyond the Rakuten TV app and onto VIDAA home screens, we are able to offer advertisers access to European audiences (and beyond) at every stage of their CTV viewing experience. Clients can now drive high-impact awareness through premium home screen display creatives, while simultaneously securing targeted, measurable engagement via in-stream inventory. This expanded scope doesn’t just increase visibility—it enables brands to seamlessly connect with viewers throughout their entire entertainment journey, maximizing both campaign reach and creative impact.”
