MIPCOM Cannes has unveiled its microdrama and vertical content agenda with a raft of headline keynotes and panelists, including Anthony E. Zuiker and Holywater's Anatolii Kasianov.

ScreenMDM Extra takes a deep dive into the battle for dominance in the CTV era, exploring trends at leading TV OS platforms and AVOD services.

The CTV advertising sector will be worth $81 billion by 2030, Omdia projects, surging from last year's $44 billion, with Google, Amazon, and Netflix expected to capture half of that market.

V (formerly VIDAA), the smart TV OS powering Hisense, is projected to overtake LG's webOS in European shipments this year, according to Omdia.

In new data presented at the FED Show in Madrid by Maria Rua Aguete, Omdia projects that traditional TV and online video revenues worldwide will exceed $1 trillion by 2030, led by social video advertising.