YouTube will be back at MIPCOM Cannes with an expanded presence, positioning the platform as a key content distribution and monetization partner, including a main stage keynote from Pedro Pina and an enhanced YouTube View hub.
YouTube’s presence at the market, running from October 12 to 15, will focus on delivering to media companies key intel on how to best optimize digital distribution across global markets. Pina, VP for EMEA, will deliver a main stage keynote on day one. He will be joined at the market by Justin Connolly, VP and global head of media and sports, as well as partnership teams. Plus, more than ten media partners will share how they are working with YouTube.
Meanwhile, the exhibition floor features an enhanced YouTube View hub. There will also be workshops and panels in the Hi5 Theater, and YouTube executives will take part in sessions about the creator economy, video-first podcasts, and live entertainment.
The platform will also have a presence at MIPJunior, sponsoring the opening happy hour and participating in a session on engaging with Gen Z and teen audiences.
Lucy Smith, director of MIPCOM Cannes and MIPJunior, commented, “Last year marked a generational shift for MIPCOM, proven by YouTube’s historic debut. Their message to the industry was clear: ‘We only succeed when you do.’ This year, they are backing that up by doubling their presence, bringing their global leadership, and offering the practical tools needed to shape the future of entertainment. We are thrilled to provide the ultimate forum where the world’s leading media companies and YouTube can connect, collaborate, and stream bigger together.”
Pina added, “The media landscape is shifting rapidly, and YouTube is here to help broadcasters and studios grow. This year at MIPCOM, our focus moves from why media companies should be on YouTube to exactly how they can build a sustainable business on the platform. We want to show them a clear path to distribute and monetize content, driving shared success in the new streaming era.”
