TV isn’t dying, YouTube EMEA VP Pedro Pina said at the Edinburgh TV Festival—it’s on the cusp of a new golden age.

YouTube will be back at MIPCOM Cannes with an expanded presence, positioning the platform as a key content distribution and monetization partner, including a main stage keynote from Pedro Pina and an enhanced YouTube View hub.

In an effort to expand the reach of public-service content and combat misinformation, France Télévisions has entered into a strategic partnership with YouTube.

TF1’s Julien Laurent, content creator Gaspard Guermonprez, and YouTube’s Pedro Pina gave StreamTV Europe delegates a masterclass on how legacy free-to-air broadcasters can use social video to engage younger audiences with news content, in a session moderated by Evan Shapiro.

The two-day creator economy strand at MIP London is set to feature main-stage keynotes from YouTube's Pedro Pina and Goalhanger's Tony Pastor and Sidemen's Victor Bengtsson and Adam Cohen.