In an effort to expand the reach of public-service content and combat misinformation, France Télévisions has entered into a strategic partnership with YouTube.

TF1’s Julien Laurent, content creator Gaspard Guermonprez, and YouTube’s Pedro Pina gave StreamTV Europe delegates a masterclass on how legacy free-to-air broadcasters can use social video to engage younger audiences with news content, in a session moderated by Evan Shapiro.

The two-day creator economy strand at MIP London is set to feature main-stage keynotes from YouTube's Pedro Pina and Goalhanger's Tony Pastor and Sidemen's Victor Bengtsson and Adam Cohen.

The BBC and YouTube have sealed a milestone partnership that includes a slate of digital-first content, the creation of a suite of channels for kids and YA audiences, and a skills-development program for creators.