In conversation with Evan Shapiro at MIPCOM, YouTube EMEA VP Pedro Pina and RTL Deutschland CEO Stephan Schmitter discussed how local commercial broadcasters can and should be working with YouTube to drive engagement and reach among audiences.

TV isn’t dying, YouTube EMEA VP Pedro Pina said at the Edinburgh TV Festival—it’s on the cusp of a new golden age.

YouTube will be back at MIPCOM Cannes with an expanded presence, positioning the platform as a key content distribution and monetization partner, including a main stage keynote from Pedro Pina and an enhanced YouTube View hub.

In an effort to expand the reach of public-service content and combat misinformation, France Télévisions has entered into a strategic partnership with YouTube.

TF1’s Julien Laurent, content creator Gaspard Guermonprez, and YouTube’s Pedro Pina gave StreamTV Europe delegates a masterclass on how legacy free-to-air broadcasters can use social video to engage younger audiences with news content, in a session moderated by Evan Shapiro.