Nielsen

YouTube Nears 16% of U.S. Viewing Share

YouTube remains at the top of Nielsen's Media Distributor Gauge, scoring a 15.8% share of all viewing in August as TV viewership eased following the end of the FIFA World Cup.

U.S. Broadcast Viewing Gets Boost with Summer Sports

The World Cup and NBA finals helped deliver a 118% boost to broadcast viewing in June, according to Nielsen's Gauge reports.

YouTube Hits 13.4% Viewing Share

YouTube hit a U.S. viewing share of 13.4% in Nielsen's Media Distribution Gauge for April, a month driven by sports and drama series, led by HBO Max's The Pitt with 4.5 billion viewed minutes.

YouTube Takes Close to 14% of U.S. Watch Time in May

Nielsen has released its May updates for The Gauge and Media Distributor Gauge, finding that YouTube hit 13.8% of watch time in the U.S. in a month when streaming achieved a 48.6% share of viewing.

Nielsen: TV Viewing Reaches 12-Month High

Sports, returning broadcast dramas, and frigid temperatures helped power television viewing to a 12-month high last month, according to Nielsen's The Gauge, with streaming still in the lead with a 47% share of watch time.
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