Disney, Warner Bros. Discovery, Hallmark, Netflix, and Prime Video all delivered notable gains in the December edition of Nielsen's Media Distributor Gauge, with Disney scoring the biggest multiplatform bump, thanks to sports and holiday movies.

YouTube continued to dominate Nielsen’s Media Distributor Gauge ranking in November with its 12.9% share of total TV usage, while Paramount and Netflix each delivered double-digit gains.

Fall sporting events and the launch of the U.S. broadcast season helped to reshape Nielsen’s Media Distributor Gauge for October, even as the top three in the rankings remained unchanged: YouTube, Disney and NBCUniversal.