Sports, returning broadcast dramas, and frigid temperatures helped power television viewing to a 12-month high last month, according to Nielsen's The Gauge, with streaming still in the lead with a 47% share of watch time.

Subscription and FAST platforms are stepping up their efforts in the battlegrounds of sports, live events, and vodcasts.

In December, streaming platforms secured 47.5% of all viewership in the U.S., breaking the previous record set in July, according to Nielsen’s The Gauge, driven by the NFL and Stranger Things.

Broadcast and streaming benefited from the Thanksgiving holiday in the U.S. last month, with overall TV usage in November up by 5.5%, per Nielsen's The Gauge.