The Gauge

U.S. Broadcast Viewing Gets Boost with Summer Sports

The World Cup and NBA finals helped deliver a 118% boost to broadcast viewing in June, according to Nielsen's Gauge reports.

YouTube Takes Close to 14% of U.S. Watch Time in May

Nielsen has released its May updates for The Gauge and Media Distributor Gauge, finding that YouTube hit 13.8% of watch time in the U.S. in a month when streaming achieved a 48.6% share of viewing.

Nielsen: TV Viewing Reaches 12-Month High

Sports, returning broadcast dramas, and frigid temperatures helped power television viewing to a 12-month high last month, according to Nielsen's The Gauge, with streaming still in the lead with a 47% share of watch time.

ScreenMDM Club: Engagement Games: The New Battlegrounds

Subscription and FAST platforms are stepping up their efforts in the battlegrounds of sports, live events, and vodcasts.

Gauge: Streaming Hit Record Share in December

In December, streaming platforms secured 47.5% of all viewership in the U.S., breaking the previous record set in July, according to Nielsen’s The Gauge, driven by the NFL and Stranger Things.
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