Tubi has launched a curated destination for World Cup fans featuring programming from FOX Sports and FIFA, as well as originals and exclusives.

FOX Sports is working with Sesame Workshop to integrate Sesame Street characters into its World Cup coverage this summer.

FOX Sports and FOX One have brought the job site Indeed on board as a partner on a new World Cup-pegged fan initiative.

The FIFA World Cup taking place this summer is projected to inject $10.5 billion into the global ad economy, according to WARC, but the tournament's measurable contribution is weakening due to shifting consumption habits.

YouTube has clinched an official deal with FIFA to be a "Preferred Platform" for coverage of this summer's World Cup, delivering a hub for premium coverage from media partners and creator content, as well as archive programming.