Prime Video’s ad-supported tier is reaching an average of more than 315 million viewers globally, up from 200 million in April 2024.
The stat was unveiled at Amazon’s annual unBoxed event in Nashville. The tech giant said the number represents an unduplicated average monthly active ad-supported audience across series, films, sports, events and FAST channels.
Jeremy Helfand, VP of advertising at Prime Video, said, “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries, demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”
Prime Video’s ad-supported tier is available in 16 countries, including India, the U.S., the U.K., Germany, France, Japan and Brazil.
