8 Lions Entertainment has been enlisted by Lupus Films in the U.K. to manage the YouTube distribution strategy on the preschool animated series The Hive.
8 Lions, led by founder Jiella Esmat, will handle the YouTube rollout, overseeing strategy, channel launch and management, audience development, localization, and long-term optimization. This will include the launch of English, Spanish, Brazilian Portuguese, French, and German channels, in addition to rolling out multi-language audio tracks in Arabic, Turkish, Polish, and Italian.
“Lupus Films is one of the U.K.’s most respected independent animation studios, with a
reputation for beautifully crafted and emotionally resonant storytelling,” said Esmat. “We couldn’t be more excited to collaborate with such an inspiring and talented team, bringing their beloved property to global audiences on YouTube, and contributing to the longevity of The Hive.”
Camila Deakin, co-founder of Lupus Films and one of the producers of The Hive, added,
“Their knowledge and experience in the field of building brands on digital platforms is exceptional and will really allow us to take our beloved IP to new audiences and build valuable commercial opportunities, which is vital in today’s competitive market.”
Lupus Films represents The Hive IP on behalf of the shareholders of The Hive Enterprises Series 2 Limited.
