The creator of the hit preschool brands Alphablocks and Numberblocks has rebranded as Blocks Universe as it expands its slate.
The move from the Alphablocks to Blocks Universe brand comes as the company builds out its slate of IP, which now includes Alphablocks, Numberblocks, Colourblocks, and Wonderblocks. The firm’s content has reached over 10 billion annual YouTube views.
“We’ve outgrown our name,” said Oli Hyatt, MD of Blocks Universe. “What started with one small letter has become a connected universe of learning. Blocks Universe better captures who we are today: a global leader in educational entertainment providing a joined-up learning journey for children worldwide”.
The company remains focused on delivering a curriculum-aligned learning ecosystem across broadcast, digital platforms and physical products. Alphablocks, Numberblocks, and Colourblocks are all in production with Blue Zoo Animation Studio and the BBC.
