As it accelerates its global expansion strategies for the preschool property Bing, Acamar Films has hired former eOne and BBC Studios exec Andrew Carley as executive director of global licensing.
With CEO Mikael Shields and the senior team, Carley will oversee the company’s global licensing efforts, focused on consumer products for Bing. He previously served as EVP for global licensing at eOne Kids & Family, working on a slate that included Peppa Pig, and as director of global consumer products at BBC Studios. He also spent time at CPLG and Marks & Spencer, and founded Tilt Licensing.
“We’re all delighted to have Andrew joining us as a colleague,” Shields said. “He brings rare global experience, strong category expertise, and an incredible reputation in the international licensing industry. He will now lead our global licensing expansion on Bing, and we’re all excited to work with him.”
Carley added, “The quality of Bing’s programming and Acamar’s ambition for its global expansion makes this a very exciting move. I’m delighted to join a committed team and to bring my licensing and consumer products experience to the next phase of Bing’s growth.”
