Faris Sibai has joined Animotion Media Group as chief commercial officer to lead revenue development, sponsorships, licensing and more.
Sibai has extensive experience in market strategies, monetization and strategic partnerships, with roles across WPP, IPG, Publicis, Omnicom, and regional streaming platforms. He was most recently at Starzplay.
At Animotion, he will drive the commercial strategy across revenue development, strategic partnerships, sponsorship, brand solutions, licensing, distribution, and long-term growth for the company’s portfolio of IPs.
“Faris brings a rare combination of commercial leadership, strategic clarity, and execution discipline,” said Marina Williams, the company’s chief strategy officer. “He understands how to build sustainable growth in complex markets and has deep experience across media, platforms, and partnerships. As Animotion enters its next phase of growth, his leadership will play an important role in strengthening our commercial capabilities and shaping our long-term growth strategy.”
Julia Nikolaeva, GM, added, “Faris brings the kind of commercial experience that is highly relevant to Animotion’s next stage of growth. His background across agencies, platforms, brand partnerships, and monetization models will help us structure stronger commercial opportunities around our IP, channels, and content portfolio.”
Sibai said, “We are entering a period where entertainment, brand building, and commerce are becoming increasingly connected. For brands, the opportunity is no longer just to sponsor content but to participate in stories, characters, channels, and audience ecosystems that create lasting relevance. The businesses that will win are those capable of building meaningful intellectual property, genuine audience connection, and commercial models that are scalable, sustainable, and credible in the real world. Animotion is building in exactly that space.”
