Animotion MENA has announced an MOU with Abu Dhabi’s Creative Media Authority (CMA) in a bid to strengthen the local storytelling and AI ecosystem.
The MOU sets a framework for collaboration on family, kids and teen content, leveraging Animotion’s animation expertise. The collaboration includes tools for AI-powered short-form content, talent development, and industry enablement. This includes exploring the development of vertical formats for teen audiences. Initiatives to foster talent include sessions focused on storytelling for digital platforms.
Khalid Khoury, director for industry development at the Creative Media Authority, said: “This collaboration reflects Abu Dhabi’s long-term commitment to building a globally competitive creative media ecosystem anchored in talent, innovation, and future media. By supporting AI-powered animation and next-generation storytelling, and by creating clear pathways for youth and emerging talent to move from camps and development programs into on-screen roles and real-world productions, we are establishing Abu Dhabi as a platform where creators and studios can develop, produce, and scale content for global audiences.”
Julia Nikolaeva, GM at Animotion MENA, added, “Abu Dhabi offers a unique environment where creative ambition, technological innovation, and strategic vision intersect. Through this collaboration with the Creative Media Authority, we look forward to exploring how to integrate AI-powered technologies into traditional animation, youth-focused programming, and education-led initiatives that can be developed from the UAE capital and scaled regionally and internationally.”
