WildBrain will bring a range of Banijay Kids & Family titles to its YouTube network, while Banijay Kids & Family Digital will host several WildBrain shows on its ZeeKay network, as the two companies expand their partnership on the platform.
The Banijay Kids & Family titles coming to the WildBrain YouTube network will be monetized through its in-house media solutions team, including seasons one to six of Totally Spies! in English, LatAm Spanish, and Brazilian Portuguese and seasons one to three in French. The deal also includes seasons one and two of LoliRock in English, Spanish, and Italian, and the first season of Mister Maker Arty Party in English.
Headed to Banijay Kids & Family’s ZeeKay network are all four seasons of Boy & Dragon; seasons one to five of In the Night Garden in English and French; seasons one to four of Slugterra and Slugterra: Ascension in English and LatAm Spanish.
Dan Lewsey, SVP for digital and social media at Banijay Kids & Family, said: “Banijay Kids & Family and WildBrain each bring a powerful combination of premium kids’ brands and significant digital scale. Together, we’re able to harness that scale, cross‑pollinate audiences, and unlock mutually beneficial growth across our respective networks.”
Kate Smith, EVP for audience engagement at WildBrain, added: “Building on our long-standing partnership to publish Mr Bean on our WildBrain channels, this new content partnership is part of WildBrain’s expansion of premium kids’ TV channels on YouTube. Banijay Kids & Family advertising inventory is a perfect partner to WildBrain’s lineup for advertisers who need 100% brand-safety and scale and premium ad placement.”
