A deal signed between Kedoo Kids and Guangdong-based Reesee Entertainment brings the digital-first animated series Booba to China for the first time.
The agreement covers all five seasons of the show (130 episodes) as well as the spin-offs Booba’s Adventures and Booba Food Puzzle. Reesee Entertainment has secured distribution with iQiyi, Tencent Video, Youku, Sohu and Bilibili, with the first three seasons rolling out in Q2.
Olivier Bernard, COO and co-founder at Kedoo Entertainment, remarked, “China represents one of the most dynamic entertainment landscapes in the world. Partnering with Reesee gives us the local expertise and reach to introduce Booba to millions of new fans. The humor, curiosity, and heart of this show translates everywhere.”
Cici Zheng, VP of Reesee Entertainment, added, “As one of the most popular international family IPs, Booba has already captured hearts around the world. We look forward to introducing its charm and creativity to China, building awareness through leading local platforms, and connecting this globally loved character with a whole new generation of fans.”
