Kidscorp, an ad-tech and market intelligence company focused on the youth (under 18) and family segment, has tapped Kidoodle.TV alum Brenda Bisner as its managing director for the U.S.
There are 73 million under-18s in the U.S., Bisner said on LinkedIn, announcing her new role, where she’ll draw on nearly three decades of kids’ content experience.
“The models that fund great kids’ content are eroding,” Bisner said. “Brands that want to reach young audiences are using tools built for adults. The money misses, and the people doing right by kids feel it. If you’re a parent, you already know the problem: most of what’s on your kid’s screen wasn’t built for them. That’s what I came to Kidscorp to fix.
Kidscorp’s U18 Advertising OS combines proprietary data and AI to plan, create, deliver, and measure campaigns made for young people, Bisner explained. “When brands get this right, kids get better spaces, families get better choices, and great content gets funded.”
