Chronicle Media has been enlisted to manage the YouTube channels for the classic British kids’ brand The Wombles as the heritage IP gears up for a relaunch.
The book-based brand was created by Elisabeth Beresford in 1968, focusing on furry creatures living beneath London’s Wimbledon Common who collect and reuse discarded rubbish. A TV series launched on the BBC in 1973 and was rebooted for ITV in 1997.
Chronicle will use its audience-modeling expertise to manage two YouTube channels for the brand—The Wombles Classics, featuring remastered episodes of the 1970s and 1990s series, and The Wombles, showcasing new animated and live-action content with creative ways to repurpose everyday objects, outdoor environmental challenges, and mindfulness tips.
“The Wombles has inspired generations of devoted fans with its enduring message of environmental responsibility and service,” said Aaron Sisto, co-founder and CEO of Chronicle Media. “Its core themes of community, sustainability and reuse continue to hit home, and we’re honored to partner with this iconic brand to expand its reach and legacy globally through YouTube, connecting with audiences of all ages across multiple touchpoints.”
The Blair Partnership is the brand’s new global representative, developing the property across television, film, audio, publishing, theatre, live events, digital media, gaming, apps, consumer products, and third-party licensing.
