U.K. digital entertainment studio Wall of Entertainment has enlisted the expertise of Chronicle Media to scale the YouTube audience for its new influencer-led game shows Substitute Teacher and House Rules.
The deal enables Wall of Entertainment to leverage Chronicle’s AI-led audience simulation technology to drive user acquisition and engagement for the shows on Wall of Entertainment’s YouTube channel. Both series stream on Tubi in the U.S.
Find out more about how Chronicle uses its technology to boost discovery and YouTube engagement via our podcast with Scott Greenberg and Aaron Sisto here.
“Reaching the right audience is everything in the creator economy and that’s exactly where Chronicle goes to work,” said Aaron Sisto, co-founder and CEO of Chronicle. “Joivan [Wade], Percelle [Ascott] and their team have built one of the most consistent track records of premium YouTube content, combining undeniable talent with formats that genuinely resonate with younger viewers. Our platform helps them find those viewers, grow them, and keep them coming back. As Wall of Entertainment expands into the U.S., we’re thrilled to help them turn that momentum into measurable, organic audience growth.”
“We’ve spent over a decade proving that premium formats built around creator talent can travel; 12 billion views across our catalog have shown that,” said Wade and Ascott, co-founders of Wall of Entertainment. “The challenge in the U.S. isn’t the content; it’s connecting it to the right audience at the right moment. Chronicle solves that problem. Substitute Teacher and House Rules are exactly the kind of shows that win when they find their audience, and now they will.”
