In a nod to its flagship IP, Warrior Cats, Coolabi Group has rebranded as Four Trees Media.
The refresh brings together the company’s books, digital, television, consumer products, and gaming activities under a single brand as the company embraces a franchise-building mindset, encompassing storytelling, audience engagement, and digital innovation. Working Partners, its literary arm, is also part of the rebrand as Four Trees Media.
The name is inspired by Warrior Cats, the literary IP now being turned into a highly anticipated series, with Disney Kids & Family and Tencent Video on board.
“Coolabi and Working Partners have built an incredible portfolio of IP, and bringing everything together as Four Trees Media represents an exciting new chapter for our team, our partners and our global fan communities,” said Will Harrison, CEO of Four Trees Media. “Our business has always been about planting the seeds of incredible stories and growing them into global franchises. As Four Trees Media, we are doubling down on innovative, non-traditional franchise building and scaling digital universes for key brands while remaining a trusted, independent home for world-class family entertainment.”
The rebrand comes alongside several new appointments, with Alex Moyet as head of franchise strategy, Karen Troop as head of digital production, and Rob Streeten as finance director.
