Guru Studio is bringing new original content for True and the Rainbow Kingdom to YouTube and YouTube Kids.
The new slate begins rolling out this month for Mental Health Awareness Month, delivering shorts that promote mindfulness and emotional wellness for kids and families. The content features guided breathing exercises and ASMR relaxation videos.
“More than ever, kids need a break,” said Frank Falcone, president and executive creative director at Guru Studio. “Families want purposeful screen time. This collection of videos features kids’ favorite characters guiding them toward mindful everyday practices.”
The new original content marks the start of a wider rollout for the new True & You series, expanding this summer with additional formats, including “Mini-Rescues, “Bartleby Bites,” and back-to-school themed content.
The brand has already built a substantial YouTube presence with 5 billion views. Support for True & You slate is provided by Ontario Creates.
