The Dutch children’s media company Meevee is launching a preschool streaming platform later this month, targeted at being an alternative to “endless, algorithm-driven screen time.”
Rolling out on April 25 on iOS, the new service is built on the philosophy of ending “infinite, engagement-based viewing” while promoting limited, “intentional” sessions as it prioritizes kids’ development and parental guidelines. It is targeted at kids between the ages of 2 and 6 and wants to position itself as an alternative to mainstream platforms that function on autoplays, infinite feeds, and algorithmic engagement. Viewing is intended to have clear beginnings and endings to limit screen time. The content slate is positioned as being limited and “thoughtfully curated.”
“Children today engage with content shaped by systems designed to maximize viewership,” said Mikey Casalaina, co-founder of Meevee. “With Meevee, we’re asking a different question: what would children’s media look like if it were designed to help kids get off the screen.”
Its parents-first approach highlights personalized programming tailored to each child’s age, interests, and viewing habits; with a companion app for caregivers; controls for limiting view time; a wind-down mode for transitioning off the screen; and promoting off-screen activities.
“This is not about removing screens,” said D Alcausin, co-founder of Meevee. “It’s about redesigning the experience around what’s actually good for kids. That means building a different system, built on different incentives.”
