Merchantwise Group has been enlisted to manage licensing and consumer products programs for Netflix in Australia and New Zealand.
Merchantwise Group will align with the streamer on licensing, retail and brand partnership opportunities across key properties.
“Netflix is the most dynamic and influential force in entertainment today, with an unrivaled ability to create cultural moments that translate into powerhouse consumer brands,” said Alan Schauder, group CEO of the Merchantwise Group. “The slate is extraordinary, led by breakout titles such as KPop Demon Hunters alongside enduring global phenomena including Stranger Things, Bridgerton and ONE PIECE. We are excited and genuinely honored to be entrusted with this responsibility and are committing senior focus and our full suite of capabilities to ensure Netflix’s consumer products ambitions are realised at scale across Australia and New Zealand.”
