Jacqui Shilson-Josling and Felicity Drake have joined Merchantwise as the company expands its licensing capabilities across Australia and New Zealand.
Shilson-Josling has been appointed senior director of licensing, tapped to lead the Hasbro licensing portfolio across ANZ, including the Wizards of the Coast universe. She was most recently head of licensing at BBC Studios ANZ, working on Bluey, among a raft of other brands.
Drake, with previous posts working on feature film campaigns for Universal and Warner Bros., joins the company as director of partnerships and promotions. She will take the lead on developing
Merchantwise’s partnership strategy for licensed promotions.
Merchantwise Group CEO Alan Schauder commented, “Jacqui is one of the most respected and accomplished licensing executives in the Australian market and brings with her experience leading major global brands, a strategic mindset, commercial acumen and strong industry relationships. We are thrilled to have her leading the Hasbro portfolio. Felicity is a highly experienced entertainment marketer who joins us with skilled stakeholder management and extensive industry relationships. Her passion for creating meaningful brand partnerships has delivered success across cinema box office, major cultural moments and consumer product sales, and we are excited to have her on the team to drive partnerships and promotions across our brands.”
