Mattel and Paramount have clinched a global, multi-year licensing agreement for the Teenage Mutant Ninja Turtles brand.
Beginning in 2027, Mattel will roll out action figures, playsets and accessories, vehicles, games, collectibles, role play, and more. The deal will also see product lines pegged to the Teenage Mutant Ninja Turtles: Mutant Mayhem 2 feature in 2027, and the new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.
Roberto Stanichi, EVP and chief global brand officer at Mattel, said: “Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways.”
Josh Silverman, president of global products and experiences at Paramount (and former chief franchise officer at Mattel), said: “Teenage Mutant Ninja Turtles’ rich history and timeless legacy have created a powerful connection with audiences around the world. Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations.”
