Millimages has entered into a worldwide publishing agreement with Penguin Random House for a line of activity books based on the hit Molang IP.
The deal, which excludes Japan and Korea, will see the release of a range of activity books across multiple formats aimed at fans 12-plus over a three-year period. The first title, Molang Cafe Cuties—A Cosy Colouring Book, arrives in the summer, followed by Molang Friends Cuties—A Cosy Colouring Book and Molang Dress-up Cuties—A Cosy Colouring Book.
Publishing has been a successful category for Molang in France with releases from Dupuis, Ynnis, Larousse, and Maxilivres.
“Having seen the brand’s irresistible charm and joyful, cosy aesthetic resonate so strongly across social platforms and GIPHY, we knew Molang was the perfect character to align with,” said Rianna Mezzullo, editorial director at Penguin Random House. “We are excited to bring Molang’s unmistakable charm to fans and retailers around the world.”
“This collaboration reinforces Molang’s positioning in the market, with a dedicated range of activity and colouring books, a growing, trending segment in young adults,” said Alexandra Algard-Mikanowski, commercial director at Millimages.
Jean-Philippe Randisi, director at bRAND-WARD and U.K. licensing agent for Molang, added, “A growing number of major licensing partners are helping us turn Molang into a top global franchise for all ages. Penguin Random House’s Molang books will bring calm and wellness to fans around the world.”
