Emily Horgan has released the sixth edition of her deep-dive Netflix Kids Content Performance Report, finding that seven shows exceeded 200 million hours viewed in the first half of this year, with PAW Patrol retaining its position at the top of the chart.
In terms of kids’ animation, Gabby’s Dollhouse and Peppa Pig remain in spots two and three after PAW Patrol, followed by Cartoon Network’s Teen Titans Go!.
The report now also tracks kids’ live-action and family series, with the top spots held by Henry Danger and The Thunderbmans, proving the value of legacy Nickelodeon tween shows on the platform. Overall, legacy titles from Nick scored more than 900 million viewed hours.
The creator-economy-originated Ms. Rachel drove 208 million views, while The Creature Cases (a preschool Netflix original), Victorious, and SpongeBob SquarePants sit just outside of the 200 million mark. Other winners have included Salish & Jordan Matter, Danny Go!, and Sheriff Labrador.
“What stands out in H1 is the breadth of what can work on Netflix Kids,” said Horgan. “It remains the biggest global premium shop window for kids’ content, with established franchises, creator-led content, Netflix originals and older catalog shows all finding substantial audiences. But that opportunity comes with intense competition. The top of the ranking is crowded with some of the most established kids IPs in the world, so if you’re bringing something new to Netflix, you need to be very intentional about how you build it, launch it, and support it.”
