Kaufman Licensing is set to serve as the licensing agency for The Wiggles in North America.
Sid Kaufman, president of Kaufman Licensing, previously worked with The Wiggles. The outfit will work alongside global agent Haven Licensing to expand the brand’s U.S. merchandising program. Key categories include toys, publishing, apparel, and food.
“I am thrilled to once again be working with The Wiggles and Haven,” said Kaufman. “Almost 30 years ago, during my first experience with The Wiggles in the U.S., the affinity from the market was immediate. After seeing the success of the recent U.S. tour and the amazing growth on YouTube, I knew it was time…or should I say timeless.”
Tom Punch, CEO of Haven, noted, “Our blueprint for success in Australia combines programming, promotion, retail partnerships, and great product on a year-round basis. After seeing the consistent engagement of North American audiences, we thought it was time to refresh our program, and we are delighted to have Kaufman Licensing on board to lead our efforts.”
Antonios Arseniou, the global president of toys and merchandise at The Wiggles, noted, “The Wiggles have always been about music, entertainment, and education. To witness the outpouring of enthusiasm across North America—whether it’s packed live shows with Robert De Niro in the audience in New York or unforgettable singalongs with Dolly Parton in Nashville–is truly inspiring. We are excited to build on this incredible energy with licensed products designed to bring The Wiggles into every aspect of family life.”
The Wiggles will return to the U.S. and Canada in 2026 with the Tree of Wisdom Spectacular Tour.
