Terence Mbulaheni’s VIEWED has been tapped by The Jim Henson Company to manage and expand its suite of YouTube channels.
The JimHensonCompany channel features beloved titles and behind-the-scenes footage, while HensonFamilyHub targets kids and family audiences with clips and full episodes of preschool and kids’ shows.
VIEWED will focus on scaling global reach and subscriber growth through improved content discoverability via optimization and insights, and will drive watch time and audience retention, boosting monetization capabilities. VIEWED will also optimize Henson’s presence across digital and connected TV platforms.
“The Jim Henson Company has been sharing its favorite titles and building its fan community on YouTube since the earliest days of the platform,” said Stephanie Ogrodnik, manager of global distribution and sales of The Jim Henson Company. “Working with VIEWED will ensure that we remain strategic as we explore possible future opportunities, like exploring digital-first initiatives and new ways of monetizing our entire iconic catalog, especially our popular preschool and family titles.”
“Premium children’s content is scaling rapidly on YouTube, where discoverability and audience loyalty are driven by data and consistency,” said Mbulaheni, founder at VIEWED. “As legacy entertainment companies accelerate their digital transformation strategies, partnering with specialized YouTube growth firms is becoming critical to maximizing long-term audience and revenue potential. Working with The Jim Henson Company enables us to deploy advanced growth strategies while preserving the storytelling excellence and brand trust families have relied on for generations.”
