Continuing to drive engagement on the Strawberry Shortcake IP, WildBrain has unveiled a new year-long brand campaign that kicked off with a live experience during San Diego Comic-Con weekend.
The Purrfect Pets campaign opened with the Purrfect Pets Pawp Up pet adoption event, in partnership with The Animal Pad, at Malibu Farm San Diego.
The year-long event will include new content, activities and pet-inspired products, including an expansion of the Strawberry Shortcake pet accessories and clothing line in spring 2027. There’s also a new Instagram account delivering pet-themed content.
“The pets of Strawberry Shortcake have always been beloved characters in their own right, making Purrfect Pets a natural and heartwarming theme for the franchise,” said Ben Peace, EVP, franchise, at WildBrain. “The campaign allows us to tell new stories, showcase fan-favorite characters like Custard and Hopsalot, and create meaningful opportunities for partnerships across pet-themed consumer products, retail, content, and live experiences. We couldn’t imagine a better way to kick things off than partnering with The Animal Pad for the Pawp Up, celebrating the joy pets bring to our lives while helping deserving dogs find their furever homes.”
