Continuing to drive engagement on the Strawberry Shortcake IP, WildBrain has unveiled a new year-long brand campaign that kicked off with a live experience during San Diego Comic-Con weekend.

In the run-up to Licensing Expo, WildBrain has unveiled a raft of new brand activations and cross-category licensing partnerships for its beloved Strawberry Shortcake IP.

“We are the kids’ TV network of today,” Kate Smith, EVP for audience engagement at WildBrain, told me in ScreenMDM’s latest Gen A to Z podcast strand as we discussed how the kids’ and family powerhouse has harnessed opportunities on YouTube.

WildBrain is refreshing its beloved Strawberry Shortcake brand in CGI for a slate of original digital content that will land on YouTube and other social platforms.