The CRTC has increased the required investment in Canadian content by major streamers operating in the country.
The Canadian Radio-television and Telecommunications Commission (CRTC) first implemented a required contribution of 5% of Canadian revenues in 2024. Following public consultations, which drew more than 600 submissions and included two public hearings, the CRTC has set out to modernize Canada’s broadcasting laws.
Under the new rules, broadcasters and platforms with annual Canadian revenues above C$25 million will be required to invest 25% of revenues in local content, a reduction from the current requirements that range from 30% to 45%, while streamers will be mandated to invest 15%.
Those below that revenue threshold will not have any Canadian content requirements.
The total contributions are expected to stabilize the funding at more than C$2 billion in support of Canadian and Indigenous content. This also includes the creation of a new fund to support services of “exceptional importance.”
The CRTC is also looking to drive the discoverability of Canadian content.
“Today’s decisions are about building a stronger broadcasting system,” said Vicky Eatrides, chairperson and CEO of CRTC. “We are taking action to ensure stable funding for Canadian and Indigenous content, and to help make it more discoverable.”
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