DeAPlaneta Entertainment has enlisted Kimbe as the new licensing partner for activations based on MILO and Maya the Bee in Italy.
Kimbe will oversee character appearances and develop a new range of activations, including meet-and-greets, playground experiences, kids’ labs, and workshops across retail locations, shopping centers, and malls in Italy.
MILO has expanded worldwide following its commission by Channel 5 in the U.K., expanding to more than 170 markets, with a season three in the works for 2027. The Italian broadcaster is Rai Yoyo and RaiPlay.
DeAPlaneta Entertainment holds the rights in Italy, Spain, Portugal, and Greece to Maya the Bee, which is celebrating its 50th anniversary with an extensive L&M program.
