DeAPlaneta Entertainment has enlisted Kimbe as the new licensing partner for activations based on MILO and Maya the Bee in Italy.

The Polish textile company Tatuum is releasing a new clothing collection based on the Maya the Bee, following the success of the first line, via a deal with DeAPlaneta Entertainment, which manages the IP in Iberia, Italy, and Greece, and consumer products in CEE.

DeAPlaneta Entertainment is looking to build upon its FAST footprint in 2026 on the heels of expanding the reach of Maya the Bee and unveiling new services in Spain.