The Polish jewelry brand By Dziubeka has launched a new collection of brooches, necklaces, earrings, and bracelets featuring Maya the Bee.
The property marked its 50th anniversary this year. In Poland, the L&M campaign also includes a clothing collection from Tatuum. The launch of the Maya the Bee x By Dziubeka collection featured retail meet-and-greets with influencers and a special photoshoot with actress Michalina Sosna, the brand’s ambassador.
DeAPlaneta Entertainment manages the Maya the Bee rights in Iberia, Italy, and Greece, and is its licensing agent in the CEE territories. The IP and its consumer products rights are owned by Animaj.
