The Walt Disney Company and TikTok have entered into a global alliance, piloting first in the U.S. with other markets to follow, around Disney-focused creator-generated content.
The alignment will bring a collection of “thoughtfully curated” Disney-centered content created by users on TikTok to the Disney+ app. The short-form videos from participating creators who opt-in to the program will feature on TikTok and in Verts on Disney+.
Assets related to films and series from Disney will be made available to TikTok creators. That licensed content will be refreshed regularly to drive engagement.
“The best storytellers are fans first,” said Asad Ayaz, chief marketing and brand officer at The Walt Disney Company. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”
Dawn Yang, global head of entertainment at TikTok, added, “Creators are at the heart of everything we do at TikTok. Their creativity extends the life of films and shows into conversations that fans discover and share. Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”
The collaboration also includes the jointly operated Disney Creator Ambassador Program, giving top creators special rewards, increased visibility, access to exclusive events and career development pathways.
Per the announcement, fans shared an average of 6.5 million film and TV-related posts on TikTok each day last year.
