The Walt Disney Company and TikTok have entered into a global alliance, piloting first in the U.S. with other markets to follow, around Disney-focused creator-generated content.

Omdia has released new projections on the global advertising sector, with social media set to rise at a compound annual growth rate (CAGR) of 12% over the next five years to reach $640 billion by the end of 2030.

ScreenMDM Talks caught up with Aaron Sisto and Scott Greenberg, co-founders of Chronicle Studios, about enabling content makers, from start-ups to well-established IPs, to find fandoms, using decades of Hollywood and tech experience and harnessing the capabilities of AI.