Rainbow Designs has been tapped to develop a new master toy line for DeAPlaneta Entertainment’s hit preschool series MILO, marking a first-time collaboration between the two companies.
The new toy range will encompass soft toys, playsets, and collectible role-play products. The agreement was brokered by Big Picture Licensing, the U.K. agent for the property, which is in production for a third season.
Antonella Ceraso, international consumer products director at DeAPlaneta Kids & Family, noted, “MILO‘s new master toy line is an essential part of the IP’s current expansion. Alongside the premiere of the short-format series, the release of its music albums, and the revamp of its app and website, it was important to provide consumers with an updated range of toys and physical products. We can’t imagine a better partner than Rainbow Designs to help us grow in this area.”
Gianluca Ferrara, head of DeAPlaneta Italy and international head of toys, added, “Rainbow Designs is a leader in the toy industry, renowned for its long-standing reputation for high-quality products and exceptional attention to detail, values that strongly align with the dedication we bring to all our productions. We are confident they are the ideal partner to take Milo to the next level. Their extensive experience with preschool brands, combined with a deep understanding of this audience, makes them uniquely positioned to unlock the full potential of the MILO universe. This collaboration represents not just a licensing agreement, but a strategic long-term partnership built on a shared vision and a clear growth path.”
Anthony Temple, MD of Rainbow Designs, remarked, “Milo’s universe offers a world of endless possibilities in toy development and innovation, with exploration, discovery, and curiosity central to his core values. MILO is a perfect fit to Rainbow’s expanding quality preschool toy portfolio and our growing international footprint. With our shared strong values of quality and long-term partnership we are looking forward to working closely together with the DePlaneta Entertainment team to build an enduring MILO master toy collection that will inspire kids into their later life.”
