Sony Pictures Networks India (SPNI) has shuffled its leadership ranks as part of a strategy to become a “content-first, platform-agnostic, multilingual entertainment company.”
The moves are intended to accelerate collaboration across channels and the SonyLIV streaming platform and boost content ownership.
“As we look ahead to our next phase of growth, we have reviewed our operating model and organisational structure to ensure they best support our goals,” said Gaurav Banerjee, MD and CEO of Sony Pictures Networks India. “We are redefining our content strategy from a largely linear-first to a linear and digital approach that delivers a seamless consumer experience across platforms. By empowering our teams with greater ownership and driving deeper collaboration, we will improve focus, agility, and execution across the organization, while strengthening our customer-centric approach across brand and content.”
Nachiket Pantvaidya will lead Sony Entertainment Television (SET), Sony Marathi, and Movie Production. Ajay Bhalwankar will lead Sony SAB, the movies cluster, FTA, and infotainment channels. Rajaraman Sundaram will lead the company’s expansion in Southern India. Ambesh Tiwari will lead Sony AATH, alongside the kids business. A digital chief is still to be appointed, with Banerjee overseeing until the post is filled.
Rajesh Kaul, as chief revenue officer, will deliver a unified monetisation approach across linear and digital, with a team that includes Akshay Agrawal leading linear ad sales,
Makarand Palekar heading linear distribution, and Ranjana Mangla, who currently heads digital ad sales, taking on a YouTube growth strategy. Manish Aggarwal will lead SonyLIV’s B2B and syndication business.
