Astro has made a raft of senior leadership appointments as it looks to drive gains in Malaysia, including tapping Tai Kam Leong as chief commercial officer and Rene Menezes as chief digital growth officer.
The appointments follow the naming of former chief Henry Tan as interim CEO after Euan Smith’s exit. The entertainment platform is setting itself up to further drive its digital transformation and outreach to advertisers and consumers.
As CCO, Tai Kam Leong will oversee core revenue streams across consumer and enterprise portfolios as well as the advertising business through Astro Media Solutions (AMS). Rene Menezes takes the lead on KULT, Astro’s digital marketing agency, as well as other diigtal operations, building and scaling new revenue streams.
In addition, Christinne Lim has been appointed CMO and Laila Saat assumes the newly established role of chief regulatory and corporate affairs officer.
